The choice of architectural Christmas projections is a way to personalize your shopping centre with everchanging graphic animations. A video-mapping choice permits the creation of promotional videos in line with personal communication ideas. In this case we used 4 video projectors installed outdoors in our anti-rain cases PROIETTA EXTERIOR PROJECTORS, lighting the whole front of the building projecting a three-minute animated Christmas video with music and sound effects. We installed a floor projection at the entrance, with moving colour graphics. The rest of the structure was illuminated by a battery of new IMPRESSIVE Christmas dynamic projections. This is an alternative solution to the usual Christmas decorations and gives you the possibility to vary and change subjects and images to suit the occasion.