TALKING FACADES

Thanks to 3D video mapping technology, each surface is transformed into a potential character capable of singing, talking and telling fantastic stories. Immersive storytelling blurs the boundaries of reality by transporting viewers into a fantasy world.

What is video mapping?

By tracing the elements of a facade it is possible to “map” the architecture of a building, creating a three-dimensional model of the surface itself, which allows the video projection to interact with the shapes of the building. With these techniques it is possible: to transform the appearance of a building thanks to the lines, shapes, lights and virtual shadows projected, with the possibility of distorting and deforming its constituent elements, introducing originally non-existent decorations and ornaments, creating animated scenographies, playing with the shapes and volumes of the buildings.

For the realization of the video mapping we suggest the use of PROIETTA AF protective enclosures for the use of the video projector outdoors.